Hi everyone! Hope you all doing great…
Well, lately I’ve noticed more organisations and businesses are using Web 2.0 to achieve their goals. Almost every company is now interacting with their customers through blogs, social media, and even custom apps. For today post, I’ll give two food companies that has been successfully used web 2.0 for their business.
Boost Juice Bars
Here’s a good example of business that has been successfully making a buzz with web 2.0. Not only having their own well-designed website, they also have their own facebook page, twitter and even instagram!
Boost Juice Website
Their website is designed uniquely and interactively which provides all detailed information about Boost Juice. Through the website, customers can easily find information about all Boost Juice menu,event, promo and basically all the little things they need to know
Using their well-managed facebook page, they always post their newest promotion and updates which provide their customers with inside scoop of what’s going on and also keeps them excited about them.
Boost Juice Facebook Page
Clear enough that Boost Juice has been putting peering into practice by taking advantage of a collaborative ‘forum’ by continually encouraging customer to share idea regarding what flavor they like to sip the most, guiding Boost in creating new recipe.
Their constantly updated facebook and twitter page also prompts customers’ to give their feedback about their newest product, whether they like it or not. Well, it’s not rare to find customers giving bad feedback about their newest product. But awesomely, more people are actually shared about how good their products are and promote it to their friends. Being open to the public, as well as allowing them to share their experience to friends actually enable them to sucking more customers globally.
Boost Juice Twitter
Through their facebook page customers can easily engaged and interact with them. Attracting customers to post pictures on instagram using hashtags is their other business strategy to promote their newest products or events.
With the proper use of social media, Boost Juice has actually achieved one of their objectives to put customer as their first priority! They have also embraced all the principals covered by the Wikinomics business model in a very simple and effective way..
Hungry Jacks
Besides Boost Juice, Australia’s iconic fast food chain, Hungry Jack’s is also using web 2.0 to a further degree. With more than 380K likes on their Facebook Page, Hungry Jack has been able to built their credibility towards customers. They can also engage and interact with customer very well.
Hungry Jacks Facebook Page
Using the facebook ‘asked a question’ they put peering into practice to help them make a better business decision. And just like any other facebook page, through Hungry Jacks page, people can share their feedback, showing how they’re willing to be open to they’re general audience.
Hungry Jacks App
Having not only their own website, twitter, and facebook page, Hungry Jack has also developed a custom app which awards their customers with discounts upon check-in at Hungry Jack’s with their Facebook account. A post would then appear on their customer’s Facebook wall telling all their friends about their visit to Hungry Jacks. A new way of sharing customer’s experience to other people.
Just like Boost Juice, Hungry Jacks seems to have successfully utilize web 2.0 to achieve their goal and at the same time embrace all the Wikinomics principal of peering, being open, sharing, and acting global.
I reckon that social media, especially facebook page is currently the most popular web 2.0 used by organization. Do you guys find any other form of web 2.0 which is highly used and more effective than facebook page? Let me know by commenting on the post hey! Thanks!
Fanny Yuwono 